Brand guidelines for
consistent application.
These guidelines maintain a consistent LumeSec brand across every surface — internal, external, code, documentation, and communication. They apply to any use of the brand.
Four rules govern every word we ship — across code, docs, marketing, and Slack. They are the test we run on every paragraph before it goes out.
Evidence over assertion.
If we can't show it, we don't say it. Trace-hash beats adjective.
Brevity over emphasis.
A short sentence that's true beats a long one that's persuasive.
Quiet over loud.
The product is the statement. Marketing follows — not the other way around.
Framework over magic.
AI is a capability we engineer, not a miracle we sell. Surprise is not a feature.
The LumeSec logo is a mark, not a decoration. Use the SVG. Keep the spacing. Never re-typeset the wordmark.
#6219f3SVG#171717SVG#fafafaSVGRequired
- Use the provided SVG (light or dark variant).
- Maintain clear-space equal to the height of the bars.
- Scale uniformly — minimum 24px height on screen.
- Place on a calm background with sufficient contrast.
Not permitted
- Recolour the mark outside the brand palette.
- Re-typeset the wordmark in another font.
- Apply effects (shadow, glow, outline, gradient, bevel).
- Stretch, skew, rotate, or compose the mark with other logos in a lock-up.
Three brand colors. Electric is the accent — use it sparingly, one decisive moment per surface. Dark and Light carry the page; everything else stays neutral so Electric works.
#6219f3RGB 98 · 25 · 243Primary accent. Use once per view.
#171717RGB 23 · 23 · 23Near-black surface and foreground on light themes.
#fafafaRGB 250 · 250 · 250Near-white surface and foreground on dark themes.
Geist Sans for display and body. Geist Mono for eyebrows, code, metadata, and any time numbers need to align.
Geist Sans, semibold, tight tracking. Reserved for headlines.
The technology has outrun the rules.
Geist Sans, regular. Generous line-height.
LumeSec builds the operating layer that makes regulated AI deployable. The systems, controls, and evidence that turn AI into something a CIO can sign for.
Geist Mono. Uppercase, wide-tracking for eyebrows.
EVIDENCE OVER ASSERTION · TRACE-HASH BEATS ADJECTIVE
The LumeSec trademark includes the name "LumeSec", the logo, and any word, phrase, image, or other designation that identifies LumeSec products or services. Please do not modify our trademarks or use them in a way that suggests partnership, sponsorship, or endorsement by LumeSec, or in a way that could cause confusion with another brand.
You may use the LumeSec marks to truthfully describe the products, services, and technologies that we offer. You may also use the LumeSec marks to truthfully state that you are a customer and are using a LumeSec product — for example: "Our infrastructure is secured by LumeSec Technologies." All other uses of the LumeSec marks, including in connection with vendors, products, software, or applications that use our open-source code, require prior written permission from us. A copyright license for software, including an open-source license, does not grant a license to use any trademarks associated with the project. For inquiries, please contact brand@lumesec.ai.
Any advertisements, documentation, websites, or other materials that include permitted uses of the LumeSec marks must also contain the following attribution in a clear and visible location, such as the footer or end of the document: "LumeSec, the LumeSec logo, and related marks, designs, and logos are trademarks or registered trademarks of LumeSec Technologies GmbH in Austria and other countries."
The following are examples of improper use of the LumeSec marks:
- Do not use LumeSec marks in the name of your business, product, service, application, domain name, publication, or any other offering.
- Do not use logos, names, slogans, domain names, or designs that are confusingly similar to any LumeSec marks.
- Do not use the LumeSec marks in a way that may mislead others into thinking your company, product, or service is affiliated with, endorsed by, or sponsored by LumeSec.
- Do not use the LumeSec marks in a false, misleading, or deceptive manner.
- Do not display the LumeSec marks more prominently than your own trademarks, product, service, or company name.
- Do not use LumeSec marks for commercial purposes (for example, printing LumeSec logos on merchandise, marketing materials, or promotional items for your products or services).
- Do not modify or alter the LumeSec marks in any way.
- Do not modify or alter the LumeSec shield logo in any way.
- Do not use the LumeSec marks in connection with defamatory, scandalous, pornographic, obscene, or otherwise objectionable content.
By using the LumeSec trademarks, you agree to comply with these guidelines as well as our Terms of Service and all related rules and policies. LumeSec reserves the right to cancel, modify, or change the permissions outlined in these guidelines at any time at its sole discretion. For further information regarding the use of the LumeSec name and trademarks, please contact brand@lumesec.ai.
All logo files, favicons, color swatches, and brand metadata are maintained on Brandfetch — the canonical source for current LumeSec brand assets.
LumeSec on Brandfetch
Logos in every format (SVG, PNG, transparent), favicons, color values, fonts, and brand metadata — kept up to date in one place.
Question? Write to brand@lumesec.ai